What a joy to say it: we’ve done it again!
The Limited Edition designed by Emiliano Ponzi has triumphed in the BEVERAGE AND FOOD/Beverage: Wines & Sparkling Wines category at the European Product Design Award (ePDA), a prestigious international accolade celebrating excellence in product design across various sectors.
A story of success
The 2025 Limited Edition marks the third creation to win an award at this distinguished international competition, following the successes of bottles designed by Noma Bar and the Van Orton brothers. This award honors the design and creativity that have always defined our Limited Edition project, brought to life with the support of Publifarm, our creative agency.
Emiliano Ponzi: where art and design meet wine
For this special edition, Emiliano Ponzi envisioned a world filled with whispered confidences—an idea brought to life through an illustration wrapped in shades of magenta.
The “pettegola,” our iconic bird, is at the heart of the visual narrative, appearing in three different poses across three bottle variants.
But that’s not all: with augmented reality, the label becomes interactive. By scanning it with a smartphone, you can watch the gossip pass from one character to another, creating a captivating, endless narrative cycle.
See you in March 2025
We can’t wait to introduce you to the next Limited Edition of La Pettegola, launching in March 2025. It will be another thrilling chapter in this journey where art meets wine.
Stay tuned for all the latest updates!
