An award celebrating design and innovation
The 2022 Limited Edition of La Pettegola, created by the renowned creative duo Van Orton, has triumphed at the European Product Design Award (ePDA), winning in the Packaging Design/Beverage category.
This prestigious international accolade, organized by the Farmani Group, honors excellence in industrial design, shining a spotlight on the most innovative and creative projects worldwide.
A design that tells the story of La Pettegola
For this edition, the Van Orton duo transformed La Pettegola’s bottle into a true work of art. With their signature pop and psychedelic style, the label bursts with vibrant colors and intricate details that captivate at first glance.
The experience doesn’t end with the design: through the Banfi Experience app, scanning the bottle with a smartphone brings the label to life with augmented reality, delivering an interactive experience that makes every moment even more special.
A success that continues
This award reaffirms La Pettegola’s journey of excellence in the world of design. In 2021, the Limited Edition by Elena Salmistraro received an Honorable Mention at the ePDA, along with other prestigious international accolades.
Ready for 2023
The next Limited Edition of La Pettegola is already in the works, with high expectations. Stay tuned to discover the exciting new chapter in our collection of successes, where art and wine continue to amaze.
