We’re thrilled to announce that the 2023 Limited Edition of La Pettegola, designed by Israeli artist Noma Bar, has triumphed at the European Product Design Award (ePDA), winning in the PACKAGING DESIGN/Beverage Packaging: Wines & Champagnes category.
A success we can’t get enough of
We’re starting to love the taste of victory! The 2023 Limited Edition of La Pettegola now joins our growing collection of awards. In 2022, the Van Orton brothers had us celebrating another win, and in 2021, Elena Salmistraro earned us an honorable mention.
Noma Bar: an artist, five women, and a universe of secrets
For this edition, Noma Bar blended his ingenious style with our vibrant world. The result? A label that tells the story of a gathering of women, each with her own secrets and passions, unveiled over a glass of La Pettegola. The details? They’re all there, hidden in plain sight—just take a closer look, and you’ll discover something new every time.
Five women, a little visual enigma, and loads of style. Noma Bar has transformed La Pettegola’s symbols into a work of art that continues to amaze.
When the label truly speaks
But wait, there’s more. Thanks to augmented reality, the label comes to life! Scan it with your smartphone, and let our five protagonists share their stories: a tale, a curiosity, or even a little secret. There’s always something to discover (and talk about).
An award that has us celebrating again
The European Product Design Award is no ordinary prize—it’s an international recognition for those who masterfully combine innovation, functionality, and aesthetics. And we couldn’t be more proud to have achieved this milestone with such a special project.
Next stop: 2024
The 2024 Limited Edition is already here and making a bold entrance. It’s in the running for the next award, and trust us—we can’t wait to unveil everything we have in store. Stay tuned: with La Pettegola, the journey of art and wine never ceases to amaze!
