2023 Limited Edition
by Noma Bar
I had never created a wine label or worked with augmented reality, but challenges like the one Banfi proposed to me are the ones that fascinate me the most. I wanted to combine my style with the world of La Pettegola, imagining an encounter between women who reveal their passions, dreams and secrets over a glass of wine. Their emotions, as well as the details of La Pettegola, are “hidden in plain sight”: the amazement created by looking closer is what makes design and life, after all, so special.
Banfi presents: La Pettegola by Noma Bar
A golden chalice, a sleek bottle, a bird spreading its wings. Noma Bar transforms the symbols that characterise La Pettegola into distinctive images.The presentation event
The 2023 limited edition of La Pettegola was unveiled during a special event that took place in Milan on 30 January 2023 in the intimate and informal setting of the Frida Bar. We were accompanied by the artists who created the previous versions of the limited edition of Vermentino Banfi.
The artist presents La Pettegola
Noma Bar explained to us what lies behind every detail of her artwork for La Pettegola, where no graphical element has been left to chance.
Explore augmented reality
Did you know that every bottle holds a secret? To discover it, download the Banfi Experience app, scan the label and let yourself be amazed by the magic of augmented reality: it will be an extraordinary immersive journey!
Noma Bar
Designer, Illustrator and Artist
Noma Bar (b. 1973) is a designer, illustrator and artist. His work has appeared in several publications, including: Time Out London, the BBC, Random House, The Observer, The Economist and Wallpaper*. His use of negative space and minimalist forms creates images open to multiple interpretations, telling the story behind the details. Bar has illustrated more than a hundred covers and published over 550 illustrations.
His work is known all over the world and has been awarded several prizes: the “Yellow Pencil” of the D&AD Professional Awards, the nomination of his exhibition “Cut it Out” as one of the highlights of the London Design Festival and, recently, a prestigious Gold Clio for his animation and direction work for the New York Presbyterian Hospital, a campaign to highlight new frontiers in cancer treatments.
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